Wild Willies sponsors JJ Yeley in Atlanta
Wild Willies will sponsor JJ Yeley in Atlanta. Image courtesy of MBM Motorsports.
Motorsports Business Management (MBM Motorsports) today announced that Wild Willies will serve as the team’s primary marketing partner for the Alsco Uniforms 250 at Atlanta Motor Speedway on Saturday, July 9.
Wild Willies is a resolutely rugged American brand that caters to the strong, pioneering man who proudly wears his beard as an emblem of wisdom. The brand is aimed at men who are passionate about life, and who proudly wear their beards, as an emblem of wisdom.
The undisputed leader in men’s grooming products, Wild Willies is America’s fastest growing men’s grooming brand, growing 12,958% over the past three years. Thanks to this, the company ranked 22nd on the prestigious Inc. 5000 list of the fastest growing companies in all industries.
“Our goal is to help our bearded brothers feel better on the inside.” says CEO Kerry Sebree. “We celebrate that the beard connection goes beyond just quality products that make you look and feel your best. Beard is a lifestyle and we owe all of our success to the most passionate and patriotic men in America, just like NASCAR.
“It’s exciting to team up with a brand that lets me proudly wear my beard with their many great product offerings,” said pilot JJ Yeley. “And I’m thrilled to welcome them to our team this weekend in Atlanta!”
Team owner Carl Long echoed those statements.
“We are thrilled to partner with Wild Willies,” said team owner Carl Long. “Their brand is a good fit for JJ, our fans and a great car. It’s nice to welcome a new partner like Wild Willies to the sport.
Wild Willies’ #66 Ford Mustang will make its track debut on Saturday, July 9. Alsco Uniforms 250 coverage will begin at 5:00 p.m. ET in the United States. Stay tuned to the MBM Motorsports and Wild Willies social media pages for giveaways and more information!