This is the real meaning of the Ferrari logo
The horse symbolizes courage, freedom, power and independence. Apart from that, it is a beautiful animal that has been depicted in myths and legends. People are drawn to horses these days because they are friendly creatures, despite being abused and overworked for centuries. We admire their resilience, work ethic and independence, so it’s no surprise that brands love them too.
Currently, there are at least twenty-four major brands that have the horse in their logo. From luxury heavyweights like British fashion house Burberry and French multinational leather goods company Hermès, to mass-market luxury brands like Ralph Lauren and Longchamp, various high-end clothing brands have chosen this noble animal as their emblem.
Naturally, even the automotive industry was not immune to the charm of the wild, independent horse. Mustang, Porsche, Continental AG, Kamaz and Ferrari have the horse in their logo. Considering the symbolism of the horse and the power of the imagery, it’s no surprise that these big companies selected such a powerful animal. That being said, we wanted to dig deeper and better understand the true meaning of the wild stallion in the Ferrari logo.
A story that goes back to a count and First World War hero
The story of the Italian aristocrat and World War I hero who inspired the Ferrari emblem is very popular. In fact, even Enzo Ferrari once said, “In ’23, I met Count Enrico Baracca, the hero’s father, and then his mother, Countess Paolina, who said to me one day, ‘Ferrari, put the rearing horse of my son on your head”. cars. It will bring you luck. According to the official story, this is the origin of the Ferrari logo, but some argue there are more nuances to the story.
Needless to say, there are two conflicting stories about the origins of the Ferrari logo. The first is mentioned above and involves Italian Air Force pilot Count Baracca and Enzo’s encounter with his parents. Meanwhile, the second story suggests that the horse depicted on Baracca’s plane was not a symbol of good luck painted to recall Baracca’s roots in the Reggimento Piemonte Cavalleria, but it was a symbol of killing. drawn on the plane to show that Baracca shot down a pilot from Stuttgart. , Germany.
Despite the conflicting stories, most Ferrari fans and pundits agree on some aspects. For example, the canary yellow color in the background is an ode to Modena, birthplace of Enzo Ferrari. Additionally, the Ferrari stallion is black, while the horse depicted on Baracca’s plane was red. It seems that Enzo Ferrari decided to paint the prancing stallion on the back because Francesco Baracca was killed in action, so the horse was meant to represent a symbol of mourning for the Italian hero.
From the shield-shaped logo to the rectangular style
Time after time, several high-end and luxury companies have attempted to raise their profile and enhance their market appeal by changing their logos, while others have honored their heritage and legacy by keeping their emblems unchanged. One of the last brands was Ferrari, which kept the same colors, design elements and symbols. Certainly, in a world where consumers demand radical modernism and high-tech design, Ferrari’s approach deserves praise. However, some minimalist changes were continued. For example, the shield-shaped badge took on a rectangular shape. In addition, the shape of the horse has changed. Another important detail can be found in the 1931 badge, where the letters “SF” are present, while the name Ferrari is absent. Later, in 1947, the yellow background color became more vivid, and it was markedly enhanced.
The first automobile to wear the Ferrari-Shield was an Alfa-Romeo
While nowadays, everyone associates the Ferrari Cavallino Rampante or the prancing horse with the iconic Italian luxury car manufacturer, few remember that the first automobile to wear the emblem was not even a Scuderia Ferrari automobile, but an Alfa Romeo vehicle. Enzo Ferrari, who was an acclaimed racing driver at the time, raced on circuits during the 1932 racing season with an Alfa Romeo car that bore the iconic logo.
It wasn’t until after World War II that Ferrari began production of road cars, so in the early 1930s the Italians were still associating the Prancing Horse emblem with another car company. It should be noted that the first Ferrari automobile to wear the badge was the mighty 1947 Ferrari 125 S. The V12-powered supercar debuted at the Piacenza circuit, but the inaugural run was not too promising. This made Enzo Ferrari remark that the debut at Plaisance was “a promising failure.” Fortunately, it didn’t take too long for the 125 S to win the following races.