The Ford Taurus still lives and gets a makeover for the Middle East market

The 2023 Ford Taurus marks the eighth generation of Ford’s long-life sedan, although you won’t see it in the United States. In this corner of the country, the Bull is dead second died in 2019, having been resurrected in 2008. Meanwhile, a Mondeo-based Taurus arrived in China for 2016, and now there’s an all-new model that will grace China and the Middle East, where Ford says that the sedan is an exceptionally strong seller.

What kind of kit does the latest Taurus offer? There’s a minimalist digital cockpit inside, featuring an 8-inch instrument display with a 13.2-inch center display. A panoramic roof and wireless charging are available, as are driver aids such as adaptive cruise control, collision mitigation system and blind spot intervention. Apple Car Play and Android Auto are also part of the package, and Ford is keen to mention the rotary shift dial in the center console.

On the outside, there are still Mondeo nuances in the sedan shape, but it takes on a modern look with narrow headlights high on the fascia flanking a wide grille. Out back, there are narrow three-bar taillights that look suspiciously like something found on a Mustang. The lights are connected with a single LED strip covering the trunk lid. Under the hood is Ford’s 2.0-liter EcoBoost engine mated to an eight-speed automatic transmission. And to make sure it handles the heat of Middle Eastern deserts, Ford says the latest Taurus has been thoroughly tested.

“It is crucial to the comfort of our customers and the integrity of the all-new Taurus we were testing in such extreme climates,” said Ziyad Dallalah, general manager of production development for Ford International Markets Group. “Dust and sand can wreak havoc on internal engine components and suspension components by accelerating wear on moving parts. Add that to the sweltering heat, and you’re faced with a vehicle that has to work a lot harder. harder than it should under more favorable conditions.Our testing ensures that the Taurus engine, transmission, transmission and cooling systems can meet the demands of the region.

The Ford Taurus was originally launched in 1986 and quickly became the best-selling passenger car in the United States. The 2023 Taurus, however, will remain the domain of markets outside of the United States, with Middle Eastern sales expected to begin later this year.

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