The debut of the 2024 Ford Mustang will be a public celebration for Mustang owners

Art by Ben Summerelle-Youde/Fox SyndicationCar and driver

  • Ford has announced details of its large-scale advertising effort as it prepares to unveil the new S650-generation Mustang in Detroit on September 14.
  • The automaker will host an outdoor party in Hart Plaza that evening during press days at the Detroit auto show, and invites “Mustang fans around the world” to attend in person and via social networks.
  • Ford says interested Mustang owners and fans can register online to participate.

    Ford announced today that it will be hosting an outdoor event in Detroit that it will, predictably, call “The Stampede,” celebrating the launch of the new S650-generation Mustang. This event will take place on the evening of September 14 at Hart Plaza, near the venue of the Detroit auto show, which will hold press days at the same time. Ford invites the public to attend and will also be streaming the party on social media.

    Ahead of the debut, Ford is hosting a cross-country tour in Tacoma, Wash., on Sept. 6, and “all Mustang owners and enthusiasts” are invited to participate in some or all of it. The tour will make approximately 12 stops on the way back to Detroit. Next, a parade from Ford’s headquarters in Dearborn, Michigan, to the Detroit event will take place on September 14.

    We don’t yet have full details on the 2024 Mustang, which has so far only been seen in camouflaged form, but it is expected to retain the same four-cylinder EcoBoost and V-8-powered GT versions, for continue to have the choice of a manual transmission, and retail in the $30,000+ range. The illustration above predicts a very familiar Mustang exterior, but we expect the interior to get a major upgrade.

    Ford is asking Mustang owners to sign up if they plan to take part in any or all of the advertising bonanza it is planning. Those who prefer to look online will be able to find all the details, specs and photos here once the seventh-generation pony car launches next month.

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