Tata unveils Avinya concept and maps electric vehicles for India and beyond

MUMBAI — Tata Motors on Friday announced plans to launch electric cars with a minimum range of 310 miles and advanced tech features, targeting buyers in India and beyond. The first electric vehicles (EVs) built using its new platform are expected to hit the road in 2025, Tata said at an event in Mumbai where it unveiled a five-seater concept model called Avinya.

Tata is working to position itself alongside global automakers who are investing billions of dollars to build electric vehicles that meet tougher carbon reduction targets.

Tesla’s Model 3 EV can have a range of over 310 miles, according to data from the US company’s website, and by 2025 industry analysts say that should be close to the norm.

“We have pivoted to make all the strategic investments that are necessary. Our goal is to go global eventually,” said N Chandrasekaran, Chairman of Tata Motors.

While Tata lags “far behind” other automakers, electrification will drive its globalization push, he added.

Chandrasekaran said the Tata Group will soon unveil plans to produce battery cells locally and is also evaluating in-house semiconductor manufacturing, all attempts to support its EV push.

Last year, Tata announced plans to launch 10 electric vehicle models by March 2026, investing around $2 billion, including $1 billion from private equity group TPG.

The roll-out of electric vehicles is at the heart of Prime Minister Narendra Modi’s carbon-cutting agenda and by 2030 India aims for electric models to account for 30% of total car sales. Chandrasekaran said he expects Tata to go above and beyond that target, without giving numbers.

Tata plans to increase annual production of electric vehicles to more than 80,000 units this financial year, from 19,000 a year earlier, Reuters reported this week.

The automaker accounts for 90% of electric vehicle sales in India, a segment that accounts for just 1% of the country’s annual sales, or about 3 million vehicles.

For exports, Tata will look for markets that have weather conditions similar to those in India, Shailesh Chandra, managing director of passenger vehicles and electric vehicle subsidiaries, told Reuters on the sidelines of Friday’s event.

“That would be where electrification is growing, which is significant and where there is a supportive policy environment,” he said, adding that right-hand drive markets are a good start.

Vehicles built on the new platform will be independent of battery chemistries and battery cell formats, giving Tata flexibility depending on the market it enters, Chandra said. The batteries will also have a higher density and be more durable than those of its previous cars.

(Reporting by Aditi Shah; Editing by Barbara Lewis and Alexander Smith)

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