Nissan halts orders for the all-electric 2023 Ariya in the US
Orders for the Nissan Ariya have closed in the United States. The Japanese automaker has decided to halt orders for the all-electric crossover just as it prepares to market the vehicle.
The Ariya is designed to increase and perhaps revitalize interest in the Japanese automaker’s electric offerings. Nissan was a pioneer in the battery electric market, with the Leaf being one of the first modern electric vehicles launched for the mainstream market. The Leaf, however, has since been overtaken by rivals such as the Tesla Model 3.
The Ariya will compete in the popular but tough crossover segment, which is populated by vehicles like the Tesla Model Y and Ford Mustang Mach-E. The Ariya was originally expected to hit showrooms in early 2021, but the vehicle has been delayed. The Ariya has just gone on sale in Japan, but US deliveries aren’t expected until later this year.
Ariya’s delayed deliveries have resulted in increased order banks and longer wait times for customers. Nissan Motor Co. Chief Operating Officer Ashwani Gupta addressed the matter in a statement. “Every customer wants to have it, and we don’t want customers to wait. Ariya has been successfully accepted worldwide. Even in the United States, we had to ask our customers to stop orders,” he said.
Nissan has not disclosed how many Ariya reservations it has received to date. The company has also not announced current wait times for the vehicle.
It’s not just Nissan that is struggling to meet demand for its all-electric vehicles. Ford, another veteran automaker getting into the modern electric vehicle game, is currently encountering challenges in ramping up vehicles like the Ford Maverick, a compact pickup truck with a hybrid option. Order books for the Maverick have filled up so quickly that the company has halted orders for the 2022 model year.
Even veterans of the electric vehicle industry are not immune to challenges. While talking to the FT Conference on the future of cars, Tesla CEO Elon Musk noted that “demand now exceeds production to a ridiculous degree.” Musk added that Tesla “is probably going to limit or just stop taking orders for anything beyond a certain period of time, because part of the lead time (for delivering new orders) is over a year “.
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