New Billings Mustangs logos on tap
The Billings Mustang (Pioneer League) has released a series of new logos designed to tie the team more closely to its home in the city of Billings and the state of Montana.
Two of the new logos feature the head of a Mustang; one, a three-quarter profile, shows the famous Billings Rimrocks in the horse’s neck. The other, a frontal shot, shows the Mustang’s head inside an outline of the state of Montana.
An alternate version of this logo has the red, white, and blue stars and stripes of the United States inside the state of Montana surrounding the horse’s head. A third new logo updates the traditional double horseshoe “M.” There is also a logo referring to Billings by its nickname, the Magic City. The team continues to use red and black as their primary colors.
“The new logos tell more about the history of Billings Mustangs, while building on the trademarks that make the Mustangs brand so popular,” the Mustangs owner said. david heller. “We are so proud to represent the City of Billings and the State of Montana and want everyone to see our logos and instantly know who we are and where we come from. These new colorful logos do just that.
The logos were designed by Nick Matarese of the creative barnone of the leading designers of national sports logos.
“Whenever you get the chance to work with a team or organization with a rich history like Mustangs, it’s always about creating something new while respecting the team and its brands’ history,” Matarese said. . “We wanted to bring some history back to the logos in a simple way, and at the same time push the look forward, updating the tone of voice for a new era.”
Matarese emphasized the team’s desire to root the team in Billings. “What really nagged us through all the previous Mustang logos was that none of them referenced Billings,” Matarese noted. “With a modern, aggressive new tone, we knew we could push the design of the rebranded Mustangs into something Billings had never seen before. This new logo has the most iconic part of Billings, the Rimrocks, rooted directly in it – much like the identity of the town itself.
Merchandise items with the new logos are now available at the Mustangs team store – open 9 a.m. to 5 p.m. weekdays in Dehler Park – as well as in the online team store at billingsmustangs.com. As the team navigates the supply chain challenges faced by businesses from coast to coast, new goods continue to arrive every week.