MUSTANG LAUNCHES A NEW BRAND IMAGE
Mustang has announced the launch of a new brand design and branding for the start of the Fall/Winter 2022 season.
Building on its heritage as Europe’s premier denim brand and true to its authentic brand values, Mustang worked with agency Strichpunkt to give its logo, branding, colors, product labeling and visual identity a makeover. of innovative youth.
The new brand identity is a key element of its brand strategy. Mustang’s goal is to sharpen its brand image and enhance its attractiveness, thereby ensuring further growth, particularly in international markets.
The new brand image is clear, consistent and contemporary. It will be visible across all touchpoints including products, communication, store design and online store.
The new logo will perfectly connect with the history of the denim manufacturer and express the idea of freedom embodied in the image of the mustang. To emphasize this aspect, the “restrictive” frame around the logo has been removed, allowing it to stand on its own and breathe more freely.
The brand has been modernized and modified to the contours of a real horse. The dotted lines, a recurring element of the brand’s design, pay homage to the traditional sewing of jeans.
The Mustang will remain true to itself and the color red, but a slightly cooler and more dynamic shade has been chosen. The company’s color range also includes dark red and dark denim blue.
Product labeling has also been revised and harmonized with the brand’s new design. Special hang tags bearing the True Change motto will carry sustainability messages on the products.
Mustang’s new visual language will depict authentic situations and show people experiencing freedom in unique ways: real moments. Such moments can be enjoyed alone or with friends; they can be accompanied by strong emotions or felt in an atmosphere of peace; they can be experienced in a bustling urban environment or in an untouched natural environment. They are open to everyone, everywhere and at any time, because true freedom comes from the heart!