Motorcraft/Quick Lane and DEX Imaging will share sponsorship of Harrison Burton for Daytona 500
Motorcraft/Quick Lane and DEX Imaging will co-sponsor Harrison Burton in the Daytona 500. Image by Wood Brothers Racing.
NASCAR’s decision to move the car numbers on the Next Gen car from the traditional center of the door to the front of the car has created an opportunity for co-lead sponsors on the No. 21 Ford Mustang that Harrison Burton will drive in the Daytona 500.
Longtime Wood Brothers backer Motorcraft/Quick Lane will have their logos on the #21 Mustang’s hood and quarter panels. DEX Imaging, the nation’s largest independent office equipment dealer and a longtime supporter of Burton throughout its rise on the racing ladder, will be represented on the new door space.
Burton, who is making his official full-time Cup debut at Daytona, said having these two sponsors share his Mustang’s headliner is “an incredibly cool experience.”
“DEX has been with me since I was 13 and helped me along the way,” Burton said. “And Motorcraft is one of the most historic and legendary sponsors of all time.”
“I am delighted to represent them both. Motorcraft has a long and successful history at Daytona and winning the 500. And I’m happy to be a part of adding DEX to the fold.
Both sponsors appear to be as enthusiastic as Burton about their racing programs.
“Everyone at Motorcraft/Quick Lane is thrilled to begin our 22nd season as title sponsor of Wood Brothers Racing,” said Jon Orth, Ford Customer Service Division (FCSD) marketing manager. “We look forward to an exciting 2022 campaign with rookie driver Harrison behind the wheel of the new Next Gen Ford Mustang. throughout this year.
Nancy Lycan, chief marketing officer of DEX Imaging, expressed similar sentiments.
“DEX Imaging is proud and excited to kick off the 2022 season at Daytona with Harrison,” Lycan said. “We’ve come a long way together and look forward to more great performances from Harrison as he makes his Cup Series debut.”
Burton said joining the elite Cup Series is a big challenge for a young driver, but he is up to it even though he only has one Cup start, last year at Talladega.
This year is different, as the entire Cup field will adapt to an all-new Next Gen race car. Burton said it gave him some advantage, but not as much as one might think.
“Being a Cup rookie is always tough, and no car is going to change that,” he said. “The Cup Series drivers are the best in the business. It’s going to be a transition period for them too, so it’s the best time for me to make the transition to the Cup.
Qualification for the 64and The Daytona 500 race is scheduled for February 16 at 8:05 p.m. Duel qualifying races are scheduled to begin at 7 p.m. on Feb. 17, and the Daytona 500 kicks off Sunday, Feb. 20 at 2:30 p.m. , with TV coverage on FOX.
– Race of the wooden brothers –