Ford Motor Co delivers first electric Mach-E to customers in China –

author: Eric Walz

Ford Motor Co announced on Sunday that it had started deliveries of the electric Mach-E to the first customers in China. Ford announced plans to sell the Mach-E electric SUV in China in January.

Among the first customers to receive their Mach-E is advertising director and Ford Mustang fan Jin Zhang, who has said he will use his Mach-E as a family transporter.

The locally produced Mach-E is sold directly to customers and replaces the traditional dealership experience of buying and taking delivery of a new vehicle. The direct-to-consumer sales strategy was pioneered by Tesla, but other electric automakers in China, including NIO and XPeng, have adopted similar sales models to make it easier for customers to take delivery of their new vehicles. electric.

To support this effort, Ford is expanding its network of direct-to-customer stores located in major Chinese metropolitan markets. The automaker said it currently has 25 stores dedicated to selling its electric vehicles in China.

Ford says its retail network in China is key to its electrification push in the country, which is the world’s largest auto market.

Ford China was founded in 1995 and is headquartered in Shanghai. Ford also operates a 50/50 joint venture in China between Changan Automobile and Ford Motor Company named Changan Ford.

The locally produced Mach E is manufactured at Changan Ford’s manufacturing plant in Chongqing. The joint venture was founded in 2001 and is headquartered in Chongqing City.

Ford opened reservations for the Mach-E earlier this year. Chinese versions include the Mustang Mach-E RWD (long range), RWD Premium (long range), RWD (standard range) and GT First Edition.

Customers who have already paid their down payments and signed the purchase contract before December 31, 2021 will be entitled to additional benefits, such as vehicle and battery system warranty, roadside assistance plan, new service plan, retail financing and replacement and a referral bonus. Mach-E GT First Edition buyers will also receive an exclusive, limited-edition, bespoke premium gift set from Ford.

The China-built Mach-E RWD (Long Reach) has a maximum range of 619 kilometers (384 miles) under China’s Light Vehicle Test Cycle (CLTC). Its price is 282,000 yuan ($ 43,450) in order to qualify for state subsidies capped at 300,000 yuan.

The GT version of the Mach-E has a maximum power output of 359 kW and can reach 0-100 km / h acceleration in 3.65 seconds.

The China-made Mach-E will also be equipped with the latest driver assistance technology and an infotainment system from Ford that supports over-the-air updates (OTA), so the electric vehicle will always perform. the most recent software.

The Chinese version of the Mach-E will offer Ford’s Co-Pilot360 automated driving and safety suite that will help Chinese drivers anticipate potential driving dangers and improve road safety. Co-Pilot 360 also offers Level 2 automatic driving assistance features, including hands-free driving on certain divided highways in China.

Ford also says it is the first automaker in China to bring Cellular Vehicle to Any (C-V2X) technology in mass-production vehicles and will offer the technology in the Mach-E.

The Chinese-made Mach-E is set to become a major competitor to Tesla’s China-built Model Y crossover, which the company recently started producing at its Shanghai plant.

Ford’s electric Mach-E will also compete with Volkswagen’s new ID.4 SUV. In November 2020, Volkswagen launched two new battery-powered identification models in China: the ID.4 CROZZ and the ID.X.

Mach-E’s production in China is part of the automaker’s “Best of Ford, Best of China” strategy announced in 2019 to provide Chinese customers with intelligent electric vehicles and industry-leading technologies.


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