Ford files trademark application for “Mustang Dark Horse”
The contest Ford held to come up with a name for the Mustang’s blackout appearance package ended on June 7, and a trademark application may have revealed the winner. The company has asked European authorities to claim the nickname “Mustang Dark Horse”.
Spotted by a forum for enthusiaststrademark application has been filed on June 22 and is still marked as “under review”. He provides few details on what Ford plans to do with the name; he only says that Dark Horse might end up on a “four-wheeled land vehicle”. And, of course, a trademark application is never a guarantee that the name or logo detailed therein will end up on a production car.
Ford has not commented on the report and has yet to announce the winner of the contest to name its set of black accents. But, if “Dark Horse” was indeed chosen as the winning entry, we are the winners. Ford, please send the price to Greg Rasa, Autoblog editor-in-chief. He suggested Dark Horse while editing an article we published on June 2 at 12:06 a.m. EST. My suggestion, La Voiture Noire, broke a few rules.
Or maybe we’re not the winners. This name sort of spells itself, so probably a thousand other people submitted it. As pointed out The reader, several Twitter users suggested the name. Other suggestions floating around the Twittersphere include Shadow, Wild Horse, Nighthawk, Knightmare, Dark Knight, and, oddly enough, Larry.
More details on the Ford Mustang Appearance Package are expected to emerge in the coming weeks. As a reminder, the bundle (which is temporarily and literally called “Black Accent Package”) adds black exterior badging and black painted aluminum wheels, among other features.