Chrysler to go all-electric by 2028, Airflow Concept will be the first of three electric vehicles
Chrysler, a once dominant US automaker owned by Stellantis, will not sell electric vehicles until 2028. The automaker made the bold announcement at the 2022 Consumer Electronics Show. Chrysler is looking to reinvent itself as an entire automotive brand. electric in 6 years, starting with a new crossover concept, the Chrysler Airflow.
Stellantis is a multinational agglomeration formed in 2021, when Fiat Chrysler merged with the French group PSA.
Chrysler’s Airflow crossover SUV has a profile similar to that of the Ford Mustang Mach E and the Tesla Model Y. The vehicle unveiled at CES 2022 in Las Vegas is a concept; however, it appears to be production ready. According to Chrysler, they will begin production of their first VE in 2025.
Chrysler CEO Christine Feuell said the unveiled crossover will be the first of at least two or three electric vehicles, including a minivan slated for 2028.
She told CNBC that Chrysler is looking to redefine and revitalize the dormant brand, forcing them to differentiate themselves within the portfolio and the competition from Stellantis. Chrysler will add one new product per year once the first model is launched, expanding the range until 2028.
The Airflow serves as an overview of what the company is looking to offer. In addition to the regressive branding, it indicates the future direction of the century-old company.
The Airflow name was first used in 1934 on a revolutionary aerodynamic unibody construction, but failed to pick up after consumers grew reluctant. This time around, Chrysler took care to use the nameplate on a crossover SUV with a capacity of 350 to 400 miles.
Jumping on the EV bandwagon should be a walk in the park for Chrysler. Not much has happened for the automaker other than the Pacifica minivan and 300 sedan.
Chrysler’s new direction, Feuell says, focuses on electric vehicles, new technology, user customization and advanced design, areas where automakers are focused on attracting a smarter market. in technology.
The Airflow borrows some notable features, like its large screens, from some recent Stellantis products like the Jeep Grand Wagoneer.