Buick brands name “Electra” in Canada and “shuns” the impressive appearance of the future model
Buick seems to be stepping up its electrification game after filing the name “Electra” in Canada. The brand is planning an electric SUV to tackle Ford’s Mustang Mach-E.
Buick hinted at joining the VE over a year ago when they introduced the Electra concept to China. The Buick is a fairly well-known automobile brand in the country and the concept has garnered great interest from both local media and the public. Buick wanted us to know that this concept is a “insight into Buick’s vision for a smart new electric future. “
In truth, the Buick Electra Concept introduced a wild and futuristic design, complete with crazy butterfly doors and a dashboard that will make Tesla fans jealous. The proportions suggest that the next Electra will be a SUV, although the lower greenhouse makes it look like a coupe. Of course, the Electra would be powered by GM’s Ultium technology, with nickel-manganese-cobalt and aluminum (NCMA) chemistry that would reduce cobalt use by 70%.
No rumors about the future Buick electric model (or models, for that matter) have surfaced since, until the filing of the mark in Canada for a car named Buick Electra on December 20. This could indicate that Buick is ready for a North American launch shortly. A more mature concept than the Chinese design study Electra could be revealed as early as next month’s Consumer Electronics Show.
In the meantime, we must have missed a hidden Easter egg in an Ultifi preview video from September of this year. It comes exactly one year after the Chinese concept, and it details the benefits of GM’s future multimedia platform. Hidden in plain sight, but visible for only two seconds, is an unknown model proportional to the Mustang Mach-E which bears the Buick logo on its ducktail back. The video also shows the interior of the car. Although the scenes bear the “simulated concept model” watermark, the car appears remarkably ready for production.
The silhouette of the car makes a lot of sense, as Ford’s electric model must be admired because it shows what a big, traditional automaker can do. The Mustang Mach-E is a nasty, beautiful machine that takes Ford’s heritage and integrates it into a modern electric SUV that makes everyone’s head spin. Surely that has to be the recipe Buick has to follow, and apparently they will, judging by the car in the video brought to our attention by eHauler from Rivian Owners Forum.