14% of new car sales in Germany are fully electric and 26% have a plug
With several disturbances affecting it, the German car market as a whole is still in the red. The market fell 13% last month year-on-year. It seems, however, that all this pessimism affects plugins differently. All-electric vehicle (VEB) sales rose 13% year-over-year (YoY) in July. There were 28,815 BEV registrations last month, representing 14% of the overall market. On the other hand, plug-in hybrids (PHEV) have performed worse than the whole market (-21%). Consumers might start to drift away from it. The latter had 23,712 registrations, or 11.5% of the total car market.
The plug-in vehicle share of 26% in June maintained the year-to-date score at 25% (14% BEV). A result of 25 to 30% by the end of the year not only seems possible, but likely.
Fiat 500e tops electric vehicle sales in Germany (again)
Another month, another victory for the little Italian. Thanks to 2,170 registrations, as in June, the electric Fiat again took first place in July. It was a considerable distance, more than 700 units, above the second VW ID.4.
Although it didn’t win the title of best seller, the German crossover led a Volkswagen charge to the top spots. Three Volkswagen models entered the top 5. Besides the #2 position of the ID.4, the ID.3 was 4th and the small e-Up was 5th, leaving only two places for the competition. These two remaining places were occupied by Stellantis. The Opel Corsa EV #3 completed the Fiat 500e’s place in the lead.
Interestingly, 6th position was taken by another small car, with the small BMW i3 now making its final laps at a brisk pace before entering The paradise of electric vehicles. It was also the only BMW in the top 20, which raises two questions:
- Isn’t the i3 too soon to retire?
- Who will replace him on the bestseller list? The iX is overpriced and being overtaken by the Audi e-tron, the i4 is missing, and the iX3… well, let’s not even go there.
Other models had a chance to shine last month, such as the Hyundai Ioniq 5, which was No. 7 last month with 1,233 registrations, a new year record. Also in the top half of the table we have two models with record scores, an unusual feat considering we were still on holiday. The #8 Audi Q4 e-tron has achieved a record 1,193 registrations, highlighting the recent ramp-up of Volkswagen production Galaxy EV. And in #10 we have the Opel Mokka EV which records a record performance, 1,173 registrations, underlining Opel’s current top form (…imagine that a few years ago…).
The second half of the table also registered record scores, with the Hyundai Tucson PHEV (1,025 units) and the sporty Cupra Born (1,012 units) earning the highest scores ever. The Spaniard has benefited from an increase in production, which could also be said of the Tesla Model Y – with the increased production of the Berlin factory, it becomes less dependent on Made-in units -China, thus avoiding the deep valleys of the first month of the quarter. The Model Y was delivered to 1,035 units last July, by far its best result in the first month of the quarter on German soil. We can anticipate a record performance next September from the Tesla crossover. The question is: how high will it be?
Last month, the Volkswagen Group had 9 representatives in the July top 20. Or ten in the top 21 if we add the #21 VW Tiguan PHEV (818 units, a new record) to the tally. Not bad, Volkswagen, not bad….
Outside the top 20, the highlights are the Ford Mustang Mach-E, which recorded a record 549 deliveries, and Stellantis which recorded positive performances from the Peugeot team. The small Peugeot e-208 (748 registrations) was close to reaching the top 20, while the e-2008 crossover achieved its best result of the year last month, with 546 deliveries.
Finally, we have the Renault Megane EV with 752 registrations. The French sedan was already Renault’s best-selling electric vehicle in Germany.
Fiat 500e has a strong lead at No. 1 after 7 months
When it comes to the 2022 chart, the Fiat 500e took a significant advantage over the second Tesla Model 3, mainly thanks to the city car’s performance last month, but also taking advantage of Tesla’s usual slowness in the first month of the quarter. With Italy’s EV now having a 2,500 unit advantage over the US sedan, the pretty Fiat is getting a valuable head start that could prove crucial later in the year.
With the small Italian electric vehicle now comfortable No. 1 on the German plug-in market, Stellantis finds itself at the top of the lists of best-selling models in Germany and France.
You have to go down to the second half of the board to see the changes in position. The climber of the month was the VW e-Up, which jumped 5 places in the table, to No. 11, while just below we have the BMW i3, which climbed to No. 12.
In the last positions of the table, the Hyundai Ioniq 5 moved up two positions, to 17th place, while the Audi A3 PHEV replaced the Mercedes GLC PHEV in 20th position. The Audi Q4 e-tron was in #21, just two units behind its smaller sibling, so we could see the PHEVs reduced to just four representatives in the top 20 next month.
4 German brands lead plug-in vehicle sales in Germany
In the brand rankings, a surging Volkswagen (10.3% vs. 9.6%) ousted former leader BMW (9.9% vs. 10%) as well as previous runner-up Mercedes (9.3% vs. 9.8%). As the two Premium brands lose ground and Volkswagen returns to its natural selfthe plugins market is approaching the global market and less top of the line.
Audi (7.7%) remains in a comfortable 4th place and waits to see how much Mercedes and BMW will fall. We could soon see the carmaker with the four rings competing for a place on the podium.
In the race for 5th position, Hyundai (6.3%, against 6.1%) has regained ground on Tesla (5.4%), but the American manufacturer should rebound in September and could overtake the Korean mark of here there.
Looking at the rankings by OEM, the ranking remained the same. The Volkswagen group has its domestic market well in hand, having increased its market share by 0.9 points to 26.9% market share. It is followed at a distance by Stellantis which, thanks to good performances, rose by 0.1 percentage point to 13.8%, allowing it to take a little more distance from the Mercedes-Benz group in decline (11.5 %, down 0.7 points). Mercedes was even overtaken last month by BMW Group (11.9%), although it too lost market share (-0.1%).
The No. 5 Hyundai-Kia collaboration (10.4%, against 10%) had a good month and is sheltered from the Renault-Nissan-Mitsubishi Alliance, 6th with 8.6% market share.
See Germany’s electric vehicle sales report last month: 26% of new car sales in Germany are plug-in, 14% fully electric.
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